HOW THE LBD.PROJECT WORKS
Everyone should be free.
If those words resonate with you, we believe you can do this.
We invite you to join us change the world through this simple action! Below you will find our basic methodology on how to participate in the LBD Project. If you have more questions, be sure to go check out our FAQs page, or check out our whole section on how to navigate the LBD.Project.
HOW TO PARTICIPATE:
Register for the LBD.Project here for support and guidance through the month. (Note: even if you are a LBD.Project veteran, you still need to make sure you register for #LBDProject2019!)
Commit to wearing the same black item of clothing in March. Find some ideas here!
Lead the way by making the first donation, then ask those you know to donate $10 (or more) too!
Share a picture of you in that item and/or a story or fact about human trafficking (ideally, daily) using the hashtag #LBDProject2019 or #LBDProject to let those around you know why you are wearing the same thing all the time!
Be sure to let those you know at the beginning of the month and at the end of the month know why you are doing the LBD.Project. We have lots of resources (including email templates) in the media kit to make this easy! We’ve also made a path for you on how to navigate the LBD.Project, which you can out here.
What to expect about the LBD.Project:
You don't have to know anything about human trafficking to embark on this project
It can be very challenging
You might quit
You will not be judged for quitting
You will always invited to try again if you quit
People will likely not donate if you don't talk about it
People will not donate unless you actually invite them to donate by always including a fundraising link
You might become discouraged when people don't "like," comment on, or donate when you share, but we have a great community online to help support you
Some people might unfriend you for making a stand against human trafficking (but is that a bad thing, really?)
You might feel "out there" and alone--but we are with you and behind you
You might wonder why you have so much clothing
You might feel inspired to donate all your clothing when you realize you don't need it
You might hate your little black item of clothing by the end of the month and feel like burning it
You will learn exactly however much you want to about human trafficking
You will be proud of yourself if you finish
You will be surprised to find out, often years later, that people were watching you
By making a public stand, random people eventually find you when they become aware of human trafficking and they need a next step
You can then invite them to be part of the next LBD.Project with you!